The following comes from Seth's Blog at sethgodin.typepad.com. Seth's blog is always worth the read. He's got some great insights for inside and outside the world of marketing.
"But it's better than TV
At the local health food store lunch buffet, they offer stir fried tempeh.
I never get it. Not because I don’t like it, but because there are always so many other things on the buffet that I prefer.
That's why I don't watch TV. At all. There are so many other things I'd rather do in that moment.
Broadcast TV was a great choice when a> there weren't a lot of other options and b> when everyone else was watching the same thing, so you needed to see it to be educated.
Now, though, you could:
•Run a little store on eBay
•Write a daily blog
•Write a novel
•Start an online community about your favorite passion
•Go to meetups in your town
•Volunteer to tutor a kid, in person or online
•Learn a new language, verbal or programming
•Write hand written thank you notes each evening to people who helped you out or did a good job
•Produce small films and publish them online
•Listen to the one thousand most important operas
•Read a book or two every evening
•Play a game of Scrabble with your family
None of them are perfect. Each of them are better than TV.
Clay Shirky has noticed the trend of talented people putting five or six hours an evening to work instead of to waste. Add that up across a million or ten million people and the output is astonishing. He calls it cognitive surplus and it's one of the underappreciated world-changing stories of our time."
Now from me, Greg: I watch a lot of TV, and it's entertaining, but basically very unproductive, aside from the occasional sermon illustration I can find. Somebody once told me about relative who gave up television for Lent and learned a foreign language that year. Even if I gave up an hour of television watching per night to devote to anything from Seth Godin's list, or something I came up with myself while thinking about it during the first hour or two of television free thinking. I have already chosen one thing I can do that could be more productive: writing something creative in this blog.
This could be another in a series of how we can always be more resourceful in a positive way, if we just take the time to think about it, use the energy to do it, and trust that we're on the right track. It's nice to think that what we do makes a positive difference in the world. It's encouraging to think that we have the potential, in a small way, to impact even one person around us because we want to make a positive difference in the world! The ego is a wonderful thing when used for good, isn't it?
Hello world!
2 years ago
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